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VLC
The gaming industry actually discovered touch in the 1980s. One company, VLC, the gaming division of Powerhouse Technology of Bozeman, Montana, has designed, manufactured, and marketed interactive gaming machines and central control system hardware and software for gaming programs and casino markets since 1988. The company actually introduced the industry's first multigame touchscreen video gaming machine. "Typically, non-touch machines can accommodate one or two games at most, but there is no limit to the number of different games that can be loaded onto one touch-enhanced machine," says Jess Tode, hardware engineer for VLC. "There are no buttons at all on our machines, which makes them extremely player-intuitive. We design games of chance, with multiple variations of poker, keno, and spinning reel games for use in a variety of marketplaces around the worldand we design Elo's screens into all our products."
Flexibility of PlayTode says that one of the main benefits of using touchscreen technology is the flexible player interface, which allows customers to play multiple games on one machine. "Casinos like to give players the option of playing different games on one machine because it keeps the players interested and playing longer. Players who have to get up and move to a different machine to play a new game get distracted along the way and quit playing." With the touch interface, the machine can switch back and forth between games simply by accessing different software. "Players can try their luck at multiple games without ever physically moving from a keno game to a poker game to a spinning reel game," says Tode. Player-Intuitive InterfaceFrom a player's standpoint, touch provides a more intuitive play interface. In the case of a poker game, players can examine the five cards they're dealt and then discard one just by touching the unwanted card. If they want to return the card, they can touch it again, or touch the deal button to get the next draw. No buttons to decipher, no labels to read, and no levers to pull equals easy play with no frustration or wasted change.
"Similarly, keno players sometimes want to pick the whole column. With the touch interface they can just swipe the entire column with a finger instead of repeatedly pushing a button to move down the column, so play is faster and more efficient. As a result, people play more games for longer periods of time," Tode adds.
24 Hours a DayTwo of the most compelling reasons why VLC integrates Elo touchscreens into its machines are quality and reliability. In the gaming industry, the demand to reduce the cost of machine ownership is ongoing. "If a machine is not functioning properly it must be removed from the floor, and money is being lost each hour the machine is not in use. Since many casinos are open 24 hours a day, usage is very high, and there is no downtime for repairs or adjustments to the equipment. The touchscreens are in constant use," says Tode. "Elo's IntelliTouch screen provides a stable, drift-free interface with no need for periodic recalibration, which means we can rely on the touchscreen to respond precisely to every toucheven with hard use."IntelliTouch screens come with a scratch performance warrantya testament to their inherent scratch resistance and the robustness of surface wave technology. This is a bonus in the casino world, where inadvertent scratches can occur from diamond rings and the serrated edges of coins. Even if scratched, IntelliTouch touchscreens continue to operate and register touches accurately in the scratched area. The touchscreens are also sealable against spilled food and drinks. Non-touchscreen arcade or casino-based gaming machines, normally operated by a row of buttons, have signage and instructions on the fascia of the machine. This means that the machines have to be taken out of field operation for a face-lift or upgrading with new software. But with touchscreens, the signage, instructions, softwarethe very personality of the machineare all on-screen and can be simply upgraded via software. As Tode says, "Now the front of the machine can be used for signage to attract the user. Having no button wiring reduces our cost and labor. It makes designing the product easier because it's a flexible game interface that doesn't require dedicated hardware." First in the IndustryVLC proudly asserts that it was the first in the gaming industry to use touchscreens. Now, all VLC machines are touch-enhanced and all have Elo touchscreens. Diana Webb of VLC's Purchasing Department says, "It's pretty simple. Our customers expect a product to work flawlesslyeven something as simple as recalibration or replacement can result in huge losses in revenue. We chose Elo for quality, reliability, and on-time delivery."
Jess Tode elaborates: "We grew up in the industry with another touchscreen vendor, and we recognized the need for a second source. We chose Elo and worked closely with them to integrate our product, and they have since become our primary source. And, yes, we do believe that everything you can do with a button can be done better with a touchscreen." |